The DVDA has become the IDMA - it's an acronym we had before,
but now with a whole new meaning - we're expanding, and moving forward!
In order to better serve the industry, the DVDA board voted recently to revert to our old acronym IDMA to better reflect our expanded mission of promoting all forms of visual and audible publishing - DVD, Blu-ray, and online/download. This thim, though, IDMA acronym stands for International Digital Media Alliance (previously it was Interactive Digital Media Association).
We sincerely invite all DVD, Blu-ray Disc and online/downloadable/interactive content producers to join us and help us promote all of these publishing methods. Our new IDMA URL is www.IDMADVDA.org
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