Bruce Nazarian
by Bruce Nazarian, IDMA/DVDA President
I'm really excited to acknowledge some important milestones this month. We have a new name (IDMA), a new mission statement (which officially includes Blu-ray as well as online/interactive media, and some exciting new awards in our 2009 Excellence Awards (the longest-running peer-judged media awards around).
Our new name, International Digital Media Alliance (IDMA) reflects our newly expanded mission to promote excellence and foster best practices in digital and interactive media. We will be starting new initiatives to achieve these ends throughout 2009.
This year, our Excellence Awards unveil a new third division. Joining the Content Owner and Developer optical disc divisions is the new Online/Interactive division. In keeping with our expanded mission and market, our awards will recognize and reward excellence in streaming and downloadable media, online user experiences, and audio and video podcasts. It's a tribute to just how pervasive digital and online media have become in society, and how online distribution has exploded in the past few years.
If you are an online video host, a podcaster, or are otherwise involved with a digital media site or podcast, we cordially invite you to peruse our new categories and submit an entry for judging. You just might join the array of past Excellence Award winners!
We also invite you to join the IDMA at NAB's Post Production workshop this April 19th, as we join with FMC in presenting an entire day chock full of the latest information on the newest optical disc format: Blu-ray. You can find details online here: NAB PPWC Focus on Technology: Blu-ray .
Hope to see one of YOUR discs or online projects as an award entry - Bruce Nazarian, "the Digital Guy"
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Bruce Nazarian
Comment by Bruce Nazarian, IDMA/DVDA President
The DVDA has become the IDMA - it's an acronym we had before,
but now with a whole new meaning - we're expanding, and moving forward!
In order to better serve the industry, the DVDA board voted recently to revert to our old acronym IDMA to better reflect our expanded mission of promoting all forms of visual and audible publishing - DVD, Blu-ray, and online/download. This thim, though, IDMA acronym stands for International Digital Media Alliance (previously it was Interactive Digital Media Association).
We sincerely invite all DVD, Blu-ray Disc and online/downloadable/interactive content producers to join us and help us promote all of these publishing methods. Our new IDMA URL is www.IDMADVDA.org
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Bruce Nazarian
Comment by Bruce Nazarian, IDMA/DVDA President
Back in October, 2008, eMedia online posted an article by freelance writer Mark Fritz entitled “Is AACS killing the Blue-ray Disc industry”, in which officers of the DVD Association were quoted offering certain opinions about AACS and how it might be impacting the growth of the BD format. I'd like to take a moment to prevent any misunderstandings before they occur: we are not pessimistic about AACS or Blu-ray Disc. Rather, we’re expressing the hope that the format can open itself up for faster adoption and faster growth. There's more to this issue, though, so read on...
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Bruce Nazarian
A SINGLE FORMAT!
Unless you have been under a rock since January, you know that an avalanche of change has been sweeping through the Next Generation Optical disc community. Warner Brothers kicked things off in early January, when they announced they would support the Blu-ray Disc format exclusively over HD DVD on releases beginning around June 2008. Followed by recent similar announcements of exclusive support for Blu-ray Disc from Target, Netflix, Best Buy, and finally Walmart, it would appear that a major market shift is finally taking place. One the one hand, this is a great development, since it will finally resolve a format war that (in the opinion of many) has caused a lot of confusion in the minds of potential adoptees. Some have opined that the confusion over Next Gen had contirbuted to a perceived slowdown in DVD sales, as well, and that was a justification for Warner's opinion.
Regardless, it would appear to be over. This morning, the BBC is reporting that Toshiba has aoounced it will cease production of HD DVD players and recorders, effectively ending the format. They have said they will continue to offer support to existing customers, and that's a good thing. How this will play out in the future is something the DVDA will remain on top of. Despite the end of the format, we should thank Toshiba (and its partners) for their technological development efforts on HD DVD.
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More notes from Las Vegas and CES 2008...
Everyone was buzzing Monday about the Warner Bros decision to go exclusively with the Blu-ray Disc format, and that begs a thorough investigation and discussion here at a later time - but what I want to chat about today are some cool things that were being demonstrated at CES, and that FINALLY show us the potential of the long-awaited and oft-sought-for realtime internet connectivity from an Optical Disc player!
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